© 2006 - 2007 Jengibre Interactive Development ~ info @ jengibre.com.ar
Advergames
The Games
..........................................................................................
.............................................
.............................................
What are advergames?
Advertising games are a new form of communication that has
revolutionized interactive advertising. They serve to promote a product, service,
brand or idea, to increase traffic to Web sites and to create brand awareness.
People are spending more and more time with the computer and less in front of the
television set or reading papers and magazines. They interact actively with contents
rather than observing them passively. Videogames are an excellent way of getting
to the public in an entertaining and effective way.
Messages are better assimilated through games. Users enjoy themselves while they
learn or get informed.
Or is it just the other way around?
