Advergames

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Did you know?

The Games

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Bonus 10x
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Players online
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Banner ads
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Infectious games
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Everybody plays
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It's playtime!
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Bonus 10x
................................ The memorization of information is 10 times
higher when playing games than when watching
television. A brand present in games is therefore
recorded in the memory more thoroughly, quickly and deeply
than if it appears in a TV commercial.
Players online
................................................... Average age: 33 years old
58% men
42% women Over 50 years
Between 18 and 49 years
Less than 18 years Banner ads
.................................. Less than 1% of the Internet surfers pay attention to banners. Infectious games
....................................................... 86% of internet users passed viral messages onto another person. 49% passed them on to more than three people. Everybody plays
........................................ It's playtime!
.................................................... The average playing time in
advergames oscillates between 15
and 30 minutes. However, it is
difficult to imagine that somebody
may be exposed to a TV spot, a magazine ad or a poster ad more
than a few seconds. 67% of males under 35 are online gamers with 62% of females in the same age category also following suit.