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Advergames
The Games
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Why to choose Advergames
In addition, they provide further benefits:
- Client data collection
- Personalized messages
- Interaction with the brand
- Viral diffusion
- Integration with offline activities
- Costs much cheaper than traditional advertising
- 100% user attention, as adgames are selectively accessed by users (pull mechanism)
- Greater user stickiness than any other advertising format
- Repeated visits by users eager to improve their high-scores
- The only advertising format that is often recommended by users to their friends
- An ideal tool for generating an address pool for further marketing campaigns
